I've been crunching the numbers on starting a trucking company and let me tell you... that TikTok about making bank? It's NOT adding up. Let's talk real numbers, real costs, and what nobody's showing you on social media.
Every week I see another video of someone claiming you can start a trucking company and be making six figures in no time. Buy a truck, get your authority, load up, and watch the money roll in. Sounds great, right?
Except that's not how it works. Not even close. And as someone who insures these startups every single day, I can tell you — the ones who come in without a real financial plan are the ones who are calling me six months later to cancel their policy because they can't afford it anymore.
So let's break this down. All of it. No fluff, no hype — just the real numbers.
Before You Turn a Single Wheel
Before you haul your first load, before you even think about revenue, here's what you need to spend just to legally exist as a trucking company. These are one-time startup costs that hit before you earn a single dollar.
| One-Time Startup Costs | Amount |
|---|---|
| LLC Formation & EIN | $200 |
| DOT & MC Registration | $500 |
| BOC-3 Process Agent Filing | $200 |
| IRP Apportioned Plates | $2,000 |
| IFTA Setup & Decals | $150 |
| Drug Testing Consortium | $1,000 |
| ELD Device & Setup | $800 |
| Dispatch/TMS Software Setup | $500 |
| Accounting Software (QuickBooks, etc.) | $300 |
| Insurance Down Payment (20%) | $5,000 |
| Total Startup Costs | $10,650 |
That's $10,650 gone before you've moved an inch. And notice that insurance down payment — that's 20% of your annual premium just to get the policy started. We haven't even talked about the truck yet.
The Truck Investment
Unless you're buying a truck cash (and most new carriers aren't), you're financing. Here's what that looks like for a $100,000 used truck with 10% down.
| Truck Investment | Amount |
|---|---|
| Used Truck Purchase (Down Payment 10%) | $10,000 |
| Initial Fuel Tank Fill | $800 |
| Total Truck Investment | $10,800 |
The Financing Trap
A $100K truck financed over 60 months at 8% interest means you're paying $1,823/month — that's $109,380 total. You're paying almost $10,000 in interest alone. And that 8% rate? That's if you have decent credit. New carriers with limited credit history could be looking at 12-15% or higher.
Your Monthly Burn Rate
This is where it gets real. This is what you owe every single month whether you're hauling loads or sitting in your driveway. Your monthly burn rate is the number that will make or break your business.
Read that again: $12,019 every month. That's your nut. That's what you need to cover before you pay yourself a single dollar. And that fuel number? It's based on 10,000 miles per month at $3.80/gallon and 6.5 mpg. If diesel spikes — and it will — that number goes up fast.
(including 60-day working capital reserve)
That's $32,450 in hard startup costs plus $30,000 in working capital to survive the first 60 days while you're waiting on brokers to pay you. Because here's what nobody tells you: most brokers pay on 30-45 day terms. You're burning cash for weeks before your first check comes in.
Now Let's Talk Revenue
Here's where the TikTok math falls apart. Let's be generous and say you're booking 16 loads per month at $3,500 per load. That's a conservative but realistic scenario for a new carrier.
The Year 1 Reality Check
*Before self-employment taxes (~15.3%), health insurance, truck repairs beyond reserve, deadhead miles, and the months you DON'T hit 16 loads. Many new carriers report Year 1 take-home closer to $40-60K after all real expenses — and some lose money entirely.
And that's the optimistic scenario. What about the months you can't find loads? What about when the truck breaks down and you're looking at a $5,000 repair bill? What about when a broker ghosts you on a payment? What about deadhead miles eating into your fuel budget?
The Insurance Reality
Here's what most new carriers don't realize: insurance is your second-largest monthly expense after fuel. At $2,500/month ($30,000/year), it's not something you can cheap out on. And that rate? It's actually on the lower end for new authority. Many new carriers are paying $3,000-4,000/month until they build up experience and a clean safety record. The carriers who try to cut corners on insurance are the ones who get destroyed when a claim hits. See exactly how new venture trucking insurance gets rated →
What the TikTok Gurus Won't Tell You
So Should You Do It?
I'm not here to crush anyone's dream. Trucking can absolutely be a profitable business. I work with owner-operators every day who are building real wealth and providing for their families. But the ones who make it are the ones who went in with their eyes open, with a real financial plan, and with enough capital to survive the hard months.
The Carriers Who Make It
The trucking companies that survive Year 1 have three things in common: they started with enough capital (not just barely enough — actually enough), they understood their numbers before they bought a truck, and they had the right insurance coverage from day one. They didn't cut corners and they didn't believe the hype. They ran it like a business from the very first day.
Before You Start: Do This First
Build Your Capital First
You need $62,450 minimum — and honestly more. Don't finance everything to the max and start with nothing in the bank. The carriers who survive have a cash cushion for the unexpected. If you don't have the capital yet, keep driving for someone else and save.
Run the Numbers — Your Numbers
Don't use someone else's projections. Figure out YOUR truck payment, YOUR fuel costs based on YOUR routes, YOUR insurance rates. Get real quotes. Build a real pro forma. If the math doesn't work on paper, it won't work on the road.
Get Your Insurance Quoted Early
Don't wait until the week before you want to start hauling to find out what insurance costs. Talk to a trucking insurance agent early in the process. The quote might change your entire business plan — and that's a good thing. Better to know now than after you've signed for a truck.
Have a 12-Month Survival Plan
Not a 3-month plan, not a 6-month plan — a full year. Account for slow months, breakdowns, rate drops, and the reality that your first few months will be your hardest. If your plan only works when everything goes perfectly, it's not a plan — it's a wish.
Starting a Trucking Company?
We'll help you understand the insurance side before you commit. Get a real quote based on your specific situation — no surprises, no hidden costs.
The Bottom Line
Starting a trucking company is not a get-rich-quick scheme. It's a capital-intensive, margin-thin business that requires real planning, real money, and real knowledge. The people making it work are treating it like the serious business it is — not like a side hustle they saw on social media.
If you're serious about it, do it right. Get your numbers straight, get your capital together, get the right insurance, and go in with a plan that accounts for reality — not just the best-case scenario.
If someone tells you trucking is easy money — that's a red flag.
The trucking industry needs good, safe, well-prepared carriers. But it doesn't need more undercapitalized startups that flame out in 6 months because someone on TikTok told them it was a goldmine. Know your numbers. Plan for the worst. And when you're ready to do it right — we're here to help.
Nova Coverage Team
Nova Coverage LLC is a women-owned independent insurance agency based in Indianapolis, IN. We specialize in trucking, freight broker, and commercial insurance — and we're passionate about educating our clients so they can make the best decisions for their businesses.